Istituto Marangoni
Activities
SOCIAL MEDIA STRATEGY & MANAGEMENT, CONTENT STRATEGY & PRODUCTION, SOCIAL MEDIA ADVERTISING
Request
INCREASE BRAND AWARENESS OF ISTITUTO MARANGONI SCHOOLS MILAN AND FLORENCE BY BUILDING STORYTELLING IN LINE WITH BRAND GOALS AND POSITIONING TO ATTRACT NEW PROSPECTS.
The Project
TO REACH THE TARGET AUDIENCE AND BUILD AN ENGAGING RELATIONSHIP WITH THE COMMUNITY, READY2FLY IMPLEMENTED A STRATEGY BY DEFINING AN APPROACH TO COMMUNICATION BAED ON AUTHENTICITY, CREATIVITY, AND INVOLVEMENT OF ALL STAKEHOLDERS. IN 2022, READY2FLY WAS ALSO RESPONSIBLE FOR REPORTING ISTITUTO MARANGONI MILANO’S ANNUAL FASHION SHOW ON SOCIAL MEDIA IN ORDER TO HIGHLIGHT THE TALENT OF THEIR STUDENTS AND ATTRACT NEW PROSPECTS.
KPIs achieved
BRAND AWARENESS
RESONANCE
WEB SITE TRAFFIC
