Yoox 8 - Yoox Italia

─ Digital PR - Content Production ─

What

On the occasion of the YOOX 8 Collection’s official launch, we developed a social campaign focused on presenting the collection in a fresh and contemporary way. 8 talents were the main protagonists whilst wearing a YOOX 8 Collection total look, interpreting it as their ultimate contemporary wardrobe essential. Ready2Fly has created a contemporary and stylish storytelling in order to catch the attention of fashion shoppers, creating contents that speaked to EU, US and APAC consumers for the social media sharing.