1664 Blanc - Blue Tour 2023

ACTIVITIES

Social media strategy & management and live coverage.

REQUEST

Development of a digital strategy to communicate the brand’s presence and activities during Blue Tour.

THE PROJECT

This event was organized in 22 cities, featuring a fully branded vintage van. The 1664 Blanc van traveled across Italy, making stops at major Italian squares and beach clubs, providing citizens with the opportunity to sample the new beer through a street recruiting session. During these sessions, hostesses engaged with the target audience to encourage their participation in the activation.

KPI ACHIEVED

Reach

Brand awareness