Ikea - Ikea Italia

─ Social Media Management ─

What

Ready2fly has developed a communication strategy, for the Facebook, Instagram, Youtube and Twitter channels of Ikea Italia. For each social network, the objectives (awareness, engagement, website traffic), supporting contents and formats. The communication is therefore aimed at generating awareness around the brand and new positioning, maximizing traffic to the site, increasing social presence with positive growth trends and engagement with the community.