July 19, 2019

Snapchat is launching Creator Shows featuring stars and influencers

─ Social Network ─

New Creator Shows are coming to Snapchat. Featuring with celebrities like Serena Williams and Arnold Schwarzenegger, and more.

The three- to five-minute shows will have eight to 10 episodes per season and will air starting this summer on the Discover page.

A selection of Creator Shows rolling out includes Rules of Success with Arnold Schwarzenegger, a show featuring motivational advice, Throwback Toys with Jordyn Jones, a retro toy unboxing series; and Chasing Clout with Spencer Pratt, a show featuring the “pop culture oracle.”

Creator Shows will be first-person, vertical video shows with themes like beauty, fitness, dance, fashion, and more.

According to industry sources, Snapchat’s standard deal with media companies is to share 50% of revenue although that can vary. Both Snap Ads and Commercials can appear in Creator Shows.

The platform is also offering new product updates for official accounts, rolling out Highlights, a collection of photo and video content for creators to add to their profiles. For the first time, creators will be able to save and share their favorite creative moments with new and existing fans.

Source: snapchat.com