Lualdi
ACTIVITIES
Social media strategy and management, live coverage & digital adv.
REQUEST
Development of digital strategy to communicate the brand’s presence and activities in the Milan Design Week 2023 calendar
THE PROJECT
At the Salone del Mobile 2023, Lualdi presented all of this year’s new shapes and finishes in a stand, the art direction of which was curated by Piero Lissoni. While, at Fuorisalone it presented Glass Code, an installation artwork designed by Maurizio Lai and set up at the Lualdi showroom in Foro Bonaparte 74, Milan.
KPIs ACHIEVED
Brand awareness
Reach
Store traffic
