March 20, 2020

Instagram plans to test advertising on IGTV

─ News ─

Instagram has announced that it will begin testing ads on IGTV.

Instagram started reaching out to its top video creators, asking them to partner on ad tests. Those in the program will receive a 55% share of all advertising in IGTV, the same rate as YouTube, according to people familiar with the matter. The company will start testing the ads this spring.

“This is another step forward to help creators monetize with IGTV,” Justin Osofsky, chief operating officer of Instagram, said in a statement. “To be sure we get this right, we are talking to a few emerging creators to help us test this and plan to expand slowly.”