Instagram is launching Shopping in Reels. With the new feature both businesses and creators will be able to tag products when they create Reels.
The company says many Reels already feature shopping content, like fashion looks, makeup and skincare, or other product how-tos. When people view an Instagram Reel with this content, they’ll be able to now tap a “View Products” button to either buy, save or learn more about the featured products.
In addition, creators can add a “Branded Content” tag to their Reels to be transparent about when they’re working with a brand to promote their products, which is a form of paid promotion.
The update makes shopping an even larger focus for Instagram than it already was, and arrives at a time when video-based shopping is seeing increased adoption.