May 15, 2020

Facebook expands test for in-stream ads on Live

─ News ─

Facebook is expanding its test of in-stream ads in Facebook Live to more verticals.

How it works. When watching Live content from a creator included in the test, viewers might see a range of ad formats, including:

  • A pre-roll ad that runs before the live stream
  • An image ad that appears below the live stream
  • A mid-roll ad that plays in the main video player during the live stream while the broadcast continues playing in a shrunken window
Ads play in the main video player during the live stream. Source: Facebook

Advertisers will have an option to exclude ad placements from live streams.