Facebook is expanding its test of in-stream ads in Facebook Live to more verticals.
How it works. When watching Live content from a creator included in the test, viewers might see a range of ad formats, including:
- A pre-roll ad that runs before the live stream
- An image ad that appears below the live stream
- A mid-roll ad that plays in the main video player during the live stream while the broadcast continues playing in a shrunken window
Advertisers will have an option to exclude ad placements from live streams.