Sephora - Sephora Italia

─ Digital PR - Social Media Management ─

What

Ready2Fly has dealt with an editorial content and activity plan whose main purpose is to increase the buzz online around the company and increase user engagement, making Sephora an aspirational world to constantly strive for. Among our initial activities we contacted a group of bloggers / ambassador on an ongoing basis with the aim of making the brand aspirational and increase the online conversation around Sephora Italia. During the entire period of collaboration, we have dealt with: activation strategy make-up artist pro, social network management, communication strategy on Sephora Italia pages (Facebook – Twitter – Instagram – Snapchat), activation & digital PR, event lips – Sephora lipsover party, marc Jacobs beauty @ Milan fashion week and several digital seeding.