Paolo Stella for Ikea - Ikea Italia

─ Experience & Special Projects ─

What

Who has not dreamed to live the same experience watching the movie “One night at the museum”? The ideation of an unusual and original experience, within an Ikea department, started from this concept. The invited have been influencers of the web with a great follow-up on the social networks. We have organized a surprise party whose guest has been requested to find out with a smoking suit or a long dress and a bag with the need for an eccentric and extravagant night, out of home.
Ready 2 Fly has organized the transfer of 20/25 socialites invited, who have been conducted in the department store Ikea (closed to the public for this event), where to expect them there was a red carpet and some paparazzi to create waiting. Directly in that occasion has been revealed that the Birthday party of Paolo Stella would be carried out inside the store.

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