KAT VON D BEAUTY - Sephora

─ Digital Strategy ─

What

On the occasion of the launch of KVD Beauty in Italy we made a Digital PR strategy & blogger management to increase the online buzz and generate in-store traffic around the brand. Starting from the concept the phases that followed were those of: teaser, invitation, location, launch event, partnership, in store activity and all aspects concerning the digital strategy.
The result was an artistic project that, in addition to the event, will exploit the graphics, videos and the app made for augmented reality, also for other marketing activities that will accompany and follow the launch.