#EVERYONEISINDEPENDENT - Italia Independent

─ Digital Strategy - Digital PR ─

What

The main concept of the project EVERYONE IS INDEPENDENT wants to tell the emotion of being independent reflecting in the daily approach to the life of the millennial generation, the key consumer target of Italia Independent.
Following an editorial plan, 10 Influencer have realized and shared their contents on Instagram profiles, building an aspirational storytelling around the brand: from IG Stories with the Italia Independent glasses, to the IG Post Teaser with an attitude that retracted the glasses to their concept of independence. All the contents were published and accompanied by the hashtags of the brand – #everyone and #italiaindependent – and by the identification one of the project – #everyoneisindependent – the collector for all the posts shared during the activity.

Our Great Results

8
Influencers
16
Published posts
1.873
Comments
238.897
Like
13.515.000
Reach
1,8%
Engagement rate
1.588.153
Total views