Motion translates into emotion in the millennials approach to life. Creation of a strong creative concept #EAMOTIONS and mechanics able to guide both the digital pr execution and the trade marketing activation. Increase the online buzz aiming to promote the Emporio Armani Gift Collection and establish a successful relationship with the web influencers of each country (IT, FR, DE, UK, ES, US, AUS, JAP) who are going to produce high level content. Video Production for on & off line. Deliver a functional project timeline able to assure maximum coverage to the project and a profitable redemption rate to Emporio Armani Gift Collection.