Chiara Loves Tod’s - Tod’s

─ Digital Strategy ─

What

On the occasion of the collaborations’ launch between TOD’S and Chiara Ferragni, we have proposed a strategy for the distribution of content on the various social channels of the brand and the influencer. The goal was to create an ad hoc storytelling that told the birth of the collaboration and the two products presented.
Through creative content and, by involving users through the official channels of Chiara Ferragni and TOD’S, we have conveyed e-commerce traffic to www.tods.com.

Our Great Results

68M
Potential Reach