Bubbles Of Time - Furla

─ Digital PR ─

What

On the occasion of the 90° anniversary, Furla launched a capsule collection that includes 9 limited edition flaps, each dedicated to one decade and its most popular music trend. We chose 3 aesthetic developments of the concept “bubbles of time”, each one including window display, in store display, leaflet and entertainment. We outlined a list of 9 influencers in target with the Furla 90 Years Musical activation (singer and actress with strong numbers on IG) to increase the brand awareness; we asked them to interpret the famous “Happy Birthday” song in one of the 9 Musical Styles proposed by Furla, then re-posted on IG stories and on 1 IG posts, with the dedicated Hashtag.