Be Kind

─ Content Production - Social media strategy ─

What

Be-Kind, represented by the MARS Group, chooses Ready2Fly for the creation and management of the Digital Strategy and FSB Group for Guerrilla Marketing activities. Ready2Fly created and manages the Facebook and Instagram profiles of the Brand on the Italian market. In addition to sharing existing materials provided by the parent company, a series of ‘ad hoc’ localized content will be created to strengthen and increase both the brand and product awareness through images linked to the product, the way it is tasted and various inspirations related to the Be Kind philosophy. On the occasion of the Design Week in Milan, there was a first activation, were Be Kind Ambassadors with “gastronomic bicycles” invited people to taste the new products and share a “Kind message” on a flyer to be posted on their social media account.