On the occasion of the newest version of the YOOX app, the platform was reality enriched by Daisy’s presence: a virtual model that the users may use to try on the clothes sold by YOOX. A Digital PR strategy was developed in order to generate hype around the app launch, which happened on 15th November 2018.
We created an on-point storytelling in order to catch the attention of fashion shoppers. Our client chose between 3 different proposals in which the influencers were activated in 3 different ways. All the contents with Daisy were editated by the agency and the social sharing was scheduled by an editorial plan. Discover more about this project following the Hashtag: #meetmyfriendDaisy