Instagram is introducing the “checkout” feature. It will be possible buy a product without leaving the app. The “checkout on Instagram” button will be available for business account, and tapping this, it will be possible to choose from various options such as size or color and proceed to payment into the platform. Once the first order is complete, information (name, billing information and shipping address) will be securely saved for convenience on Instagram. The user will also receive notifications about the shipment and delivery right inside Instagram.
Checkout on Instagram is currently in closed beta for businesses and available to people in the US.