Explore is one of the best places for people to discover, shop and connect with people, businesses and creators. More than 50% of accounts on Instagram use Explore every month.
Brands are an important part of the Instagram experience for people. Whether it’s shopping, catching up on stories or discovering the latest trends, we see people actively looking to connect with brands they like.
For advertisers, this is an opportunity to be part of what’s culturally relevant and trending while reaching new audiences who are looking to discover something new. Advertisers can easily extend their campaigns using automatic placements with a simple opt-in to reach audiences in Explore.