Facebook has recently introduced the possibility of developing Interactive Experiences in the Augmented Reality Lenses of Messenger.
From the Facebook Spark platform it is possible to create Lenses in AR with the aim of involving people in an interactive experience by adding dynamic or static information.
Furthermore, throughout the experience it is possible to add a call to the action on an external website.
KLM has recently launched an AR Lens on Messenger where you can immerse yourself in the Edmonton scenery, one of their destination for promotion. Surely the effect is WOW!
Within the experience it is possible to navigate at 360 ° and discover information about the place and request information on booking a flight using the button below “Find out more“.