Now, brands and creators can make that experience even more personalized with an immersive branded experiences. Thanks to the AR Beauty Try-On, which lets viewers virtually try on makeup while following along with YouTube creators to get tips, product reviews, and more.
This new function, is available through FameBit by YouTube, Google’s in-house branded content platform.
The first brand that launch this feature is M·A·C Cosmetics, in order to deploy influencer campaigns to YouTube’s 2 billion monthly active users, and measure their results in real time.
YouTube tested this experience earlier this year with several beauty brands and found that 30% of viewers activated the AR experience in the YouTube iOS app, spending over 80 seconds on average trying on lipstick virtually.