October 25, 2019

Snapchat tests dynamic ads for product catalogues

─ News ─

Snapchat has announced that it will be conducting an open beta-test for dynamic ADS that enable brands to automatically create ads in real-time, as Facebook, from their own product catalogues.

The ADS will be delivered using mobile templates and designs and will update any changes to availability or price.

Advertisers in the US can begin reaching out to Snapchat to take part in the test from this week, before it’s opened up globally in the next few months.

Source: snapchat.com