August 14, 2019

Snapchat releases new tool for easy vertical video ads

─ News ─

Snapchat is hoping to attract new advertisers with the launch of a new tool called Instant Create. Some of these potential advertisers may not be used to creating ads in vertical format that Snapchat has popularized, so Instant Create is designed to make the process as simple as possible.

Now the product is moving from testing to availability for all advertisers using Snapchat’s self-serve Ads Manager.

Snapchat Instant Create

Only 3 steps for the creation of a new ADS, first identifying the objective of a campaign (website visits, app installs or app visits), second entering your website address and third finalizing your audience targeting.

The goal is to make Snapchat advertisers accessible to smaller advertisers who may not have the time or resources to try to understand new ad formats.

Features include:

  • For web visits, simply input your business URL and Instant Create will pull in photos directly from your website to help create your ad.
  • You have the option of choosing from one of the imported images or uploading a new one from your computer, allowing you to quickly set up your campaigns without having to search for a creative.
  • Instant Create includes a streamlined ad creation flow that leverages our most popular templates and simplified ad detail options, enabling you to publish engaging creative without additional design resources.

After all, on that same earnings call, Chief Business Officer Jeremi Gorman said, “We believe the single biggest driver for our revenue in the short to medium term will be increasing the number of active advertisers using Snapchat.”

Instant Create is currently focused on Snapchat’s main ad format, Snap Ads.