June 18, 2021

Snapchat launches Creative Kit

─ News ─

Snapchat is giving a good deal to developers, who can now use viral content to directly promote their apps through the new Creative Kit feature.

Developers can publish directly to Snapchat’s TikTok equivalent, Spotlight, with users able to browse content made on those apps and easily download them. It’s a win-win situation, as Snapchat gains more content on its platform while developers are rewarded with additional downloads if an effect they launch goes viral. Snap says it won’t take cut from the developers.