July 24, 2020

Snapchat launches brand profiles (in beta)

─ News ─

Snapchat has announced a closed beta test for 30 advertisers of its new brand profiles – a permanent home for brands which pools their various assets, such as Lenses and ecommerce stores.

Dior, L’Oréal Paris, Target and Universal are among the first 30 brands to launch their new profiles, but the platform aims to expand this for more advertisers after the beta test.

After subscribing to a brand, Snapchat users can find a brand’s Stories and Lenses in the subscription section of the app, meaning a brand’s AR-led campaigns should last longer because users will find it easier to stay connected to their messaging. 

Source: snapchat.com