Pinterest has announced that it’s expanding its partnership with Shopify to 27 new countries, a significant update to the initial pool that it first launched in May last year.
As outlined by Pinterest:
“The Shopify Pinterest channel is now live in a range of new countries including Australia, Austria, Brazil, France, Germany, Italy, Spain, Switzerland, and the UK. Now, more than 1.7 million Shopify merchants around the world have an easy way to bring their products to Pinterest and turn them into shoppable Product Pins that are discoverable across the platform.”
The Pinterest/Shopify integration makes it easy for Shopify merchants to connect their products to Pinterest, and reach the platform’s 459 million users.
Pinterest is also adding new multi-feed support for catalogs to further this capacity, which will enable businesses to upload their products in multiple product feeds within the same Pinterest Business account.
“Shopify merchants, as well as any retailer with a Pinterest business account, are now able to add up to 20 product feeds to their account, each indicating specific local data such as a currency, language or product availability.”