June 26, 2020

Instagram tests shopping tags in post captions

─ News ─

The way these tags work is like a link in the caption of the post that, when clicked, will take the user to a shoppable product page.

This option is not widely available yet.

These features will certainly open up more possibilities as people get used to buying products from accounts they see on their feed. But as more and more people are using these platforms, it has attracted aspiring businesses looking to expand their market reach and increase exposure to a variety of potential customers.

Source: instagram.com