Instagram is updating its IGTV app, with a new completely redesigned the homepage to feature a creator up top. The app is also getting a Discover tab to surface new and relevant IGTV content as well as a hands-free recording mode.
Users can post their IGTV content in their Stories, and instead of a freeze-frame, 15 seconds of content will play.
These updates seem to suggest that Instagram thinks people are having trouble finding videos, and that might be what’s contributing to lower view counts on the platform.
Instagram says it thinks IGTV is the “future of video,” so ensuring people can actually find content to watch, as well as creators they like that’ll keep them coming back, is essential to making it succeed.