July 10, 2020

Instagram: pin comments

─ News ─

Instagram recently added the ability for users to pin comments to the top of their posts.

Users can pin up to three comments on each post, and these will appear at the top of the comments area, even if there are more than three comments on the post.

As noted by Instagram’s VP of Product Vishal Shah, the option is designed to encourage more civil discussion by “highlighting positive comments“, though how much difference that will make in practice remains to be seen.

The option will obviously be varyingly beneficial based on account size and engagement – but for brands, it could be another way to highlight top responses, in order to both recognize enthusiastic members of the community and highlight positive engagement.

Source: instagram.com