November 13, 2020

Instagram introducing Reels and Shop Tabs

─ News ─

Some big changes to Instagram, a Reels tab and a Shop tab. The Reels tab makes it easier to discover short, fun videos from creators all over the world. The Shop tab gives you a better way to connect with brands and creators and discover products.

With the Shop tab, Instagram making it easy to get inspired by creators you love, shop on Instagram, and support small businesses.

New design that gives the app a much-needed refresh, while staying true to our core value of simplicity.