November 24, 2020

Instagram expands new ‘Guides’ feature

─ News ─

Long-form content has been making its mark on Instagram this year. Now the app has launched a new feature called ‘Guides’ that allows creators to share tips, resources and other longer-form content in a dedicated tab on their user profiles.

Initially limited to a select group of creators, the platform is expanding the feature to make it available to all users and increasing its content to include products, places and posts. 

The feature could help increase users’ time in the app, since users wouldn’t have to click through to external websites and blogs to access these posts — for instance, through a link in the creator’s bio or through a link added to one of the creator’s Stories.