Facebook has introduced updates to its reporting tools to help advertisers better measure ad performance across accounts and channels.
These updates include a new cross-account reporting feature and a custom metric building tool. In order to have more insight on cross-channel and cross-device measurement.
Users can access these new features from the Ads Manager dashboard:
a reporting dashboard can display metrics across multiple AD accounts. According to Facebook, “this reporting surface serves as a one-stop-shop for a clear, concise report on your business’ performance and will allow you to save time that was previously spent manually building reports.”
Analyze performance across multiple accounts and formulate your own metrics.
Advertisers will be able to see and analyze unique reach across accounts.
Facebook has also added a custom metric building feature which allows advertisers to formulate and save custom metrics.
Better understand the conversion path across channels and publishers