Facebook is removing the gray verified badges meant to show Page authenticity starting October 28.
“Based on feedback, we’re removing the gray badge and focusing on other ways for businesses to show their authenticity on Facebook” said a Facebook spokesperson.
This badge was offered to small businesses, an easy way to very their Page actually belonged by the company to prove their Page’s authenticity.
Now, Facebook recommends Page Admins make sure their Page profile is complete with up-to-date information, a profile picture and correct contact information. It also encourages Page owners post regularly since an active Page shows the company is still in business.