Facebook has announced a range of updates for its business tools on Messenger. New lead generation automation options and appointment booking options in-stream.
1. Lead Generation Flows
The biggest element of the update is the launch of Messenger lead generation templates integrated with a CRM (automatic response like when the desired item is back in stock).
As explained by Facebook:
“This new template within Facebook Ads Manager enables businesses to create automated experiences to help qualify leads within Messenger. Businesses can continue the conversation with prospects directly in Messenger and integrate with existing CRM tools to seamlessly to track leads.”
2. Appointment Booking
Facebook is now also adding integrated appointment booking options direct in Messenger, integrated with an existing calendar booking software. That option will be rolled out globally at the end of 2019.
3. Updating Standard Messaging Window
Facebook is also updating its Standard Messaging response window for those using Facebook’s Send/Receive API to 24 hours only – as opposed to the current “24+1” setting.
“The +1 message that allowed businesses to send 1 additional message after the 24-hour window will no longer be available starting Jan 15, 2020. This change aligns with people’s expectations of faster responses from businesses.”