Facebook’s has released its eighth app with a new live event companion tool called ‘Venue‘ which seeks to add to the engagement potential of real-time viewing.
As explained by Facebook:
“Despite drawing large concurrent viewership, live broadcasts are still a mostly solo viewing experience. Passionate fans are constantly seeking better ways to engage with other fans and experts around their favorite events. Venue aims to give fans an interactive second-screen experience, curated by experts and centered on the pivotal moments of their favorite events.”