September 27, 2019

Facebook expands interactive ad formats

─ News ─

Facebook announced 3 new interactive ad formats. Poll ads ((which you may already have seen in Instagram Stories) are moving to the main feed on Facebook mobile app.

After the successful roll out of poll stickers for Instagram Stories ads earlier this year, Facebook has decided to bring a similar feature to mobile news feed ads.

Also the augmented reality ads that Facebook has been testing are moving into open beta this autumn; and playable ads are being made available to all advertisers.

Mark D’Arcy, Facebook’s chief creative officer and vice president of global business marketing, said that while the initial playable ad examples had “very literal gaming mechanics, doing brands in a game,” there could be “a whole range” of different interactions over time.