August 14, 2020

Facebook Adds new sponsored post options for groups

─ News ─

Facebook continues to emphasize group engagement, and for this reason, add another potential revenue pathway specifically for group admins, with new brand partnership posts.

Branded content in groups

The new sponsored posts within groups are an extension of Facebook’s existing Branded Content tools, and will include a similar ‘Paid Partnership‘ tag to signify funded posts.

As explained by Facebook

“Facebook has built monetization tools across different surfaces to help individuals and organizations generate reliable revenue that’s sustainable over time, and we’re excited to launch a set of tools that will enable communities, specifically, for the first time, to meaningfully monetize their engaged group audience by partnering with brands to create ‘branded’ posts”.

Facebook already provides paid subscription options for some groups, another way to see admins get paid for the time they spend building their communities, and sponsored content will add even more opportunity – while also giving brands a direct line into engaged, focused audiences.  

The option will only be made available for public groups with over 1,000 members, and your group will need to adhere to Facebook’s Monetization Eligibility Standards – which essentially say that you can’t break the platform rules and you need to be located in an eligible country.

Facebook Brand Collabs Manager Groups

Source: facebook.com