Facebook will start limiting the number of ads a Page can run in February of 2021.
Limits will be based on the highest ad spend of a month in the previous year. Facebook has announced a new initiative around the number of ads that can be shown by Pages based on their spend size.
The ads delivery system has been designed to allow advertisers improve performance and reduce the volume of ads that advertisers need to manage.
Many advertisers rely on Facebook’s new machine learning-driven products to personalize ads today. Dynamic formats and ad creative allow advertisers to automatically customize, copy, and create a single ad according to its best format for a given impression.